“Motorcycle Safety is a Two-Way Street”
FOR IMMEDIATE RELEASE
May 31, 2024
“Motorcycle Safety is a Two-Way Street”
Rhode Island Police Chiefs Association launches motorcycle safety campaign
Today, the Rhode Island Police Chiefs Association launched their “Motorcycle Safety is a Two-Way Street” campaign. The campaign, which will run from now until October features TV, radio, and digital advertising as well as Spanish language radio and digital advertising.
“Keeping our roads safe is everyone’s responsibility and drivers need to be mindful of motorcycles,” said Colonel Bradford Connor, President of the Rhode Island Police Chiefs Association and Chief of Police for Warwick. “Our reminders are simple. Check your mirrors and blind spots, be careful when stopping and starting, share the road but don’t ever try to share a lane. These are all common-sense driver behaviors that are sometimes forgotten, but we hope that people will hear our message and that motorcyclists will be safer as a result.”
“This ad reminds drivers that motorcyclists have families and friends and that they also want to get home safely. Helmets and black leather are protective, but can be dehumanizing and our ad is a reminder that every rider is a person who is someone special,” added Connor.
The centerpiece of the campaign is a :30 TV and radio spot, “Motorcycle Safety is a Two-Way Street,” produced in collaboration with the Rhode Island Broadcasters Association. The campaign also includes paid digital advertising as well as Spanish language radio and digital advertising.
Both ads can be found here:
#TwoWayStreet will be featured on the Association's social media accounts this summer. Examples of posts are attached below.
All are encouraged to like and share our posts:
Facebook: @RICHIEFSOFPOLICE
Instagram: @ripolicechiefs
Additional information:
- In Rhode Island, there have been four motorcycle traffic fatalities in 2024. In 2023 there were 16 motorcycle deaths on Rhode Island roads.
- Nationwide motorcycles make up only 3% of all registered vehicles and less than 1% of all vehicle miles traveled in the United States, yet motorcyclists accounted for 15% of all traffic fatalities and 4% of all injuries in 2022.
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Contact:
Cara Cromwell
(401) 440-0090
cara@cromwellpublicaffairs.com
